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Licensing Process

The University's licensing agent, IMG College Licensing (IMG), administers the license application process on behalf of Penn State. Please visit IMG online to download a license application.

The licensing process typically takes 4-6 weeks, depending on the product. The process has several steps:

Step 1:
Submit a IMG license application.

Step 2:
Send IMG samples or preliminary designs of products bearing Penn State indicia, purchase liability insurance for your product, provide product specifications, and buy the appropriate IMG hologram labels to affix to your merchandise. (Manufacturers may also be required to submit an Authorized Manufacturer's Agreement.)

Step 3:
Submit other required forms and fees.

Step 4:
Review by University for Licensing Approval.

If you are interested in obtaining a Penn State license, please visit IMG online to request an application.

Questions regarding licensing, royalties, insurance coverage, artwork, designs, or any subject pertinent to the license agreement should be directed to the Office of Licensing Programs at 814-865-0356 or [email protected]